Hawaii's Only Tag Heuer Optical Authorized Dealer!

Chanel, Cartier, Chopard, Tom Ford, sunglasses, eyeglasses, Honolulu, Hawaii
The only Tag Heuer Optical Dealer in Waikiki, Honolulu and Oahu with over 300 frames! Visit Hi Trend Hawaii to view Tag Heuer Avant Garde Eyewear.

A powerful combination of integrated design, superior materials, ergonomic engineering and '100% Made in France' development and production delivers eyewear that remains unrivaled in performance and patented innovation. Come and experience the full collection at HI-Trend at the Hilton Hawaiian Village in Waikiki, Honolulu. The only Tag Heuer Optical dealer on the Oahu island.


  • 1.

    Reflex Fold, Semi-Rimless frame for Men is made of Metal & Plastic. It has endless possibilities for color, texture, and patterns. These Eyeglasses work well for people whose style is: Classic, Stylish Designer.

  • 2.

    Reflex Rimless 2 is made with a hingeless closing mechanism that eliminates the unappealing line break caused by traditional hinges. This streamlined and fully rimless design is ideal for motoring because the thin, hingeless temples fit comfortably under a helmet.

  • 3.

    The very sporty and dynamic frame design evokes the aerodynamic lines and profile of a racecar. Constructed from high-tech polymer, the lightweight and very flexible frame offers optimal comfort. The “soft-touch” frame has built-in form-fitting memory.


The Tag Heuer brand was established in 1860 when its founder, Edouard Heuer, began a watch-making workshop in the Swiss Jura region (St-Imier). TAG Heuer S.A. designs, manufactures and markets watches, chronographs, fashion accessories and eyewear while also marketing mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name. AG Heuer began as Uhrenmanufaktur Heuer AG and the company was purchased by TAG Group (Holdings) S.A. in 1985, when the Heuer brand became TAG Heuer. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH Moët Hennessy - Louis Vuitton. The name Tag Heuer combines an abbreviation for Techniques d'Avant Garde and the surname Heuer. Over the next hundred years Tag Heuer's innovative thinking and expert craftsmanship earned it many awards and patents. In 2002, Tag Heuer launched the first luxury line of sports eyewear. Tag Heuer's avant-garde designs and modern lens technologies uphold the brand's commitment to perfection. Tag Heuer glasses frames are a seamless blend of performance, style, and unparalleled luxury.

  • TAG Heuer sunglasses eyeglasses Honolulu Hawaii Waikiki

    Motor racing: an essential part of TAG Heuer’s DNA. Inspired by high-performance automobiles, the Speedway combines optimal function with urban styling to ensure you always have the advantage. Precision polycarbonate sunglass lenses offer full protection and can include prescription correction (except for shield models). Open-worked temples assert a thoroughly modern spirit. Finished in soft-touch elastomer end-tips for comfort and perfect hold. Speedway series. Assertive style and exceptional quality in every racy line.

  • TAG Heuer sunglasses eyeglasses Honolulu Hawaii Waikiki

    Mid-century motorists may have had style, but they certainly didn’t have revolutionary patented technology. Thanks to an advanced magnetic system in the frame’s hinge mechanism, you can open your sunglass and slip them on with one hand, one gesture. So you can keep your other hand on the wheel. Technology is the heart of Automatic’s design, but the sophisticated vintage styling comes straight from TAG Heuer motor-racing heritage. Hand-crafted details like perforated leather over the bridge, or gold-finish straight temples attest to exceptional quality.

  • TAG Heuer sunglasses eyeglasses Honolulu Hawaii Waikiki

    Every detail reveals its sporting pedigree. Scratch-resistant polycarbonate lenses are fitted according to your intended sports use. Up a mountain or out at sea, you have the protection you need for enhanced vision. Advanced materials provide a light, supple but strong frame which remembers the shape of your face – even in extreme temperatures. Sporty lines too in the hinge design, which takes its shape from the dynamic LINK timepiece. Made using injection-moulded stainless steel, it is precisely integrated into the frame. Precision engineering + sport performance = TAG Heuer Racer.

  • TAG Heuer sunglasses eyeglasses Honolulu Hawaii Waikiki

    ORACLE TEAM USA won the second edition of the America’s Cup World Series 2012/2013, with 54 points ahead of its first runner-up. On the podium, ORACLE TEAM USA crew celebrated their great victory, proudly wearing TAG Heuer colors on their arm, TAG Heuer Aquaracer 500M chronograph Team USA edition at their wrist as well as red TAG Heuer Racer sunglasses.